How does this work?
I've outlined the entire process right here so you know exactly what to expect.
I'm a former dental hygienist and I've already been writing for the dental industry for more than five years.
I'm shy about tooting my own horn, but I AM confident that you'll save time and money and get closer to your marketing goals when you work with a writer who specializes in your industry.
Not only do I understand teeth, but I also have deeper insight into the emotions and psychology of the people you're marketing to compared with general copywriters.
Not all freelance copywriters use contracts in their work.
But I like to use them because contracts protect both your interests and mine.
They guarantee that I get compensated (at least a little bit!) for the time and effort I put into working on a project.
And they promise you that I'm committed to getting your job done under budget and on time.
Each contract is an agreement for a limited scope of work. There's a set end time, and a set payment amount for each project.
If you need more work done, it will have to be billed separately. If you have ongoing content needs (such as for weekly or monthly blogs), then I can draft a long-term contract.
And if you decide that you love my work so much that you want to have me on-call, then we can talk about setting up a monthly retainer.
This depends on the nature of your copywriting project.
Most likely, the deliverable will simply be a document (Google Docs, Word, PDF, etc.) that I email to you.
In some cases, I upload and edit content directly in the CMS (website).
I price my work by the project.
This pricing model will give you peace of mind since you won't have to worry about me running over budget by charging more hours than we originally planned for.
I've carefully calculated and set my rates based upon how much time I know I need to create a stunning piece of hyper-polished copy.
I'll send you two invoices via email: one at the start of the project to secure the deposit and then one after the job is done to collect the balance.
I will invoice you via PayPal or Stripe, and you can pay using your preferred payment method.
I need your feedback because you know your business far better than I ever will.
I can't produce excellent copy out of thin air and I need your input. Getting feedback helps me to capture your company values and messaging into a tidy reduction of powerful words.
I want you to be happy with the outcome, so I factor a little extra time into each project to account for some potential adjustments.
Every copywriting project starts out with an information-gathering process.
I start with a detailed intake form to gather baseline information about your content needs. If necessary, I'll also schedule a video call for an in-person interview.
After that, I'll do in-depth research on your customer/patient base, your competitors, your current brand voice, and the things that make your business unique.
Not if you're as camera-shy as I am!
A video call is not always necessary, but I might recommend one if I think it will help me understand better what you want to communicate.
I'm also super happy to schedule an interview if you find it easier to just vocalize your answers to the intake form questions and let me do all the note-taking.