How does this work?

There's only a handful of copywriters in the world who write exclusively for the dental industry, and you've just barely met one of them.

So don't worry if this is your first time hiring a freelance writer and you're not sure what to do next. 

I've outlined the entire process right here so you know exactly what to expect.
1. Contact

Contact me and tell me what you hope to accomplish by adding to or changing up your current web content. Just fill out this inquiry form to get started.

2. Estimate

I'll do a little bit of research on your company or practice and email you back with a quote for the cost of your project.

3. Contract

If it feels like we're a good fit and you're ready to move forward, simply sign the quote agreeing to the terms. This document outlines the scope of the work, functions as a contract, and may include a request for a 50% deposit before I begin writing.

4. Information Intake

Depending on the nature of your project, I may send you a detailed intake form with questions that will help me get very familiar with your company or practice. We can even have a face-to-face call on Skype or Zoom.

5. Writing

After I've collected tons of information, I'll get to work brainstorming and researching and writing and editing. You get to just sit back and relax at this point. I'll send along regular updates to keep you informed.

6. The Finished Product

Finally, I'll send you the polished final draft of your copy.

7. final Edits

After looking over the material, if you feel that it's not quite on-the-mark, just give me a holler ASAP. I want it to be perfect, so I will make unlimited edits over the next 14 days until you love it.

FAQ

Why are you the writer for my project?

I'm a former dental hygienist and I've already been writing for the dental industry for more than five years. 


I'm shy about tooting my own horn, but I AM confident that you'll save time and money and get closer to your marketing goals when you work with a writer who specializes in your industry. 


Not only do I understand teeth, but I also have deeper insight into the emotions and psychology of the people you're marketing to compared with general copywriters.


Why the contract?

Not all freelance copywriters use contracts in their work. 


But I like to use them because contracts protect both your interests and mine. 


They guarantee that I get compensated (at least a little bit!) for the time and effort I put into working on a project. 


And they promise you that I'm committed to getting your job done under budget and on time.


Do I have to sign a new contract for every project?

Technically, yes. 


Each contract is an agreement for a limited scope of work. There's a set end time, and a set payment amount for each project. 


If you need more work done, it will have to be billed separately. If you have ongoing content needs (such as for weekly or monthly blogs), then I can draft a long-term contract. 


And if you decide that you love my work so much that you want to have me on-call, then we can talk about setting up a monthly retainer.


What will the deliverables include?

This depends on the nature of your copywriting project.


Most likely, the deliverable will simply be a document (Google Docs, Word, PDF, etc.) that I email to you.


In some cases, I upload and edit content directly in the CMS (website).



Do you charge by the project or by the hour?

I price my work by the project. 


This pricing model will give you peace of mind since you won't have to worry about me running over budget by charging more hours than we originally planned for. 


I've carefully calculated and set my rates based upon how much time I know I need to create a stunning piece of hyper-polished copy.


How does payment work?

I'll send you two invoices via email: one at the start of the project to secure the deposit and then one after the job is done to collect the balance. 


I will invoice you via PayPal or Stripe, and you can pay using your preferred payment method.


Can't you get it right the first time? Why do you need feedback?

I need your feedback because you know your business far better than I ever will. 


I can't produce excellent copy out of thin air and I need your input. Getting feedback helps me to capture your company values and messaging into a tidy reduction of powerful words. 


I want you to be happy with the outcome, so I factor a little extra time into each project to account for some potential adjustments.


What process do you use to do your research?

Every copywriting project starts out with an information-gathering process. 


I start with a detailed intake form to gather baseline information about your content needs. If necessary, I'll also schedule a video call for an in-person interview. 


After that, I'll do in-depth research on your customer/patient base, your competitors, your current brand voice, and the things that make your business unique.



Is a video call necesssary?

Not if you're as camera-shy as I am!


A video call is not always necessary, but I might recommend one if I think it will help me understand better what you want to communicate. 


I'm also super happy to schedule an interview if you find it easier to just vocalize your answers to the intake form questions and let me do all the note-taking.


Did I answer your questions?

All set! Let's chat.
Screenshot of a review by an Upwork client of Dental Copywriter Haleigh Pouliot